The rise of new platforms and distribution channels has created new opportunities for content creators and distributors. Social media platforms, for example, have become important channels for content discovery and engagement, with platforms such as Facebook, Twitter, and Instagram providing new ways for audiences to interact with content.
Deloitte (2022). . Retrieved from https://www.deloitte.com/us/en/pages/consumer-and-industrial-products/articles/digital-media-trends-survey.html twistyssunnyleonemypinkheavenxxx720ppornalized
Consumer behavior has undergone a significant shift in recent years, with audiences increasingly demanding more control over their entertainment and media experiences. The rise of social media has enabled consumers to become content creators and curators, with platforms such as YouTube, TikTok, and Instagram providing new channels for self-expression and content sharing. The rise of new platforms and distribution channels